Xtrabrand has launched a new licensed bakery range, extending its partner brands into cookies, muffins, doughnuts and traybakes across its retail and wholesale network.
The range takes established food and beverage brands into bakery formats under licence, using the same manufacturing and distribution model Xtrabrand already operates in frozen dessert. Products are manufactured through partner facilities in the United States, Germany and the United Kingdom.
What's in the range
- Cookies in single-serve and multipack formats
- Muffins for ambient retail and foodservice
- Doughnuts in boxed multipacks
- Traybake slices for impulse and lunchtime
Availability
The range is available to retail and wholesale customers across Xtrabrand's 10 active markets from [launch date]. Listings have been confirmed with [retailer names — confirm before publishing].
[Quote from a named Xtrabrand spokesperson — do not publish without sign-off.]
About Xtrabrand
Xtrabrand partners with well loved food and beverage brands and, under licence, launches their products into new FMCG categories. The business operates across 10 markets with over 65 products in the range and 5 new product developments in progress.
