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News — 22/04/2026

Catch up on the latest Xtrabrand news

Draft copyWritten as a starting point, not signed-off communications. Square brackets mark anything that needs a real figure, name or quote before this is published.

A round-up of recent activity across manufacturing, new product development and the retail network.

Network

Xtrabrand products are now live in 10 markets, supplied through international retailers and regional wholesalers.

New product development

Five new product developments are in progress across ice cream and bakery, at various stages of the development cycle. [Add detail on which categories are closest to launch.]

Manufacturing

Operations run across three countries — the United States, Germany and the United Kingdom — giving year-round supply and the capacity to scale on demand.

Coming up

[Add forthcoming milestones: trade shows, listings, launches. Remove this section if there is nothing confirmed — an empty promise reads worse than no section.]

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